Tree Talk| 3 min read

Black Friday? Nah. We Do Green Friday

A holiday shopping experience your wallet and the planet will thank you for.

tentree does Green Friday

At this point, pretty much everyone knows what Black Friday is. It’s an unofficial shopping holiday that takes place the day after Thanksgiving in the United States. Black Friday has built for itself a reputation of overconsumption and bad human behaviors, but for many businesses, it’s an important day. Black Friday helps businesses “get in the black” – turning a profit for the year. Unfortunately, the mentality around Black Friday now focuses mainly on consumerism without much thought for the planet or its people.

We’re not perfect either, but we’re doing our best. Planting trees is our biggest priority – we plant ten trees for each item purchased. That’s why here at tentree, we don’t do Black Friday. We do Green Friday. Making a profit is important for any brand, but for us, giving some green back to the planet is even more important.


A consumer’s green alternative

Thoughtless consumerism is definitely a huge problem in our society. It’s easy for us as consumers to settle on a product that lacks an ethical supply chain or a positive impact in the interest of getting the best deal. But Green Friday gives us an opportunity to do something different. By celebrating Green Friday, we’re offering our customers a chance to get a killer deal on some great products — all of which are made ethically from sustainable materials AND plant 10 trees for each item purchased.


Green is the new black

Some outdoor retailers have opted to forgo participating in Black Friday and close down their physical locations, encouraging people to say no to consumerism and give their employees Thanksgiving and the Friday after off to spend time with their loved ones. It’s an amazing thing to do, and we admire and respect that. If we maintained any brick and mortar stores, we’d probably do the same! But we’re leaning into Green Friday to show the fashion industry and others that you can use sustainable materials, maintain an ethical supply chain, plant trees, and still make a profit. In our case, we’re going to show the fashion industry that we can plant 1 million trees.


Celebrate Giving Tuesday

While you’re doing the planet a whole lot of good by shopping our Green Friday sales, we also wanted to fill you in on the good you can do for your community when you shop with us on Giving Tuesday.

This year for Giving Tuesday, not only will we plant ten trees for every item purchased, but 10% of all sales will go to American Forests. American Forests is a nonprofit organization ensuring that disadvantaged neighborhoods have the same access to urban trees and forests as wealthier ones. American Forests advocate for tree equity and have created a Tree Equity Score that helps identify these imbalances. Learn more about tree equity and the work American Forests is doing.


The season to start giving a sh*t

Green Friday and Giving Tuesday are all part of our efforts this year to ring in the season to give a sh*t. With all these last few years have thrown at us and the planet, we’re ringing in the holidays a little bit differently. We’re celebrating the season to start giving a sh*t. About the world, about where our gifts are from, what our food is made out of, about the small changes we can all make, about each other, and so much more.

Throughout the holidays, we’ll be sharing tips, tricks, hacks, and some of our favourite go-to ways to give a sh*t. We want to inspire you to live a little bit more environmental-ish this season and every season.


Before you load up your cart (digitally or in person) this season, check out our blog for tips on how to approach it from a more sustainable angle.

Tree Talk

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