Tree Talk| 2 min read

Black Friday? Nah. We Do Green Friday

A holiday shopping experience your wallet and the planet will thank you for.

At this point, pretty much everyone knows what Black Friday is. It’s an unofficial shopping holiday that takes place the day after Thanksgiving in the United States. Black Friday has built a reputation for overconsumption and bad human behaviours, but for many businesses, it’s an important day. Black Friday helps businesses “get in the black” – turning a profit for the year. Unfortunately, the mentality around Black Friday now focuses mainly on consumerism without much thought for the planet or its people.

Regardless of what time of year it is, planting trees to regenerate ecosystems, capture carbon and provide planting jobs in communities around the world always comes first. That’s why here at tentree, we don’t do Black Friday — we do Green Friday.


Sustainability Sound Savings

Thoughtless consumerism, especially around the holiday, is a huge problem. As consumers, it’s easy to settle for a product that lacks an ethical supply chain or a positive impact in the interest of getting the best deal.

But Green Friday allows us to do something different. We get the chance to offer our community amazing deals on products that are ethically made from sustainable materials, and positivity impacts the planet with ten trees planted for each item purchased.


green friday

An image from our planting site in Haiti.


Green Is the New Black

Some retailers have opted to forgo participating in Black Friday and close their physical locations, encouraging people to say no to consumerism. It’s a fantastic thing to do, and we admire and respect it. We’d probably do the same if we had brick-and-mortar stores.

Green Friday allows us to show other brands in our space that using sustainable materials, maintaining ethical supply chains and positively impacting the planet is all possible while still generating revenue.


Celebrate Giving Tuesday

While you’re doing the planet a whole lot of good by shopping our Green Friday sales, we also wanted to fill you in on the good you can do for your community when you shop with us on Giving Tuesday.

This year for Giving Tuesday, not only will we plant ten trees for every item purchased, but 10% of sales will go to Monarch Joint Venture, an organization committed to restoring and protecting our planet’s monarch butterfly population.



Just this year, the monarch butterfly was declared an endangered species due to habitat loss and food shortages. Monarch Joint Venture helps restore those losses through science-based conservation efforts like milkweed planting, ecosystem monitoring and community education. Every purchase made on Giving Tuesday helps support their important work.


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Sustainable Holiday Shopping Tips

By planting ten trees for every item you purchase, it’s our mission to plant 1 billion trees by 2030. Head to our website to learn more and get 10% off your next purchase.

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